-Choose a name that reflects your business’s identity, one of your products, or yourself. Stay away from generic names that make no sense to your target audience and to your business.
-Choose a name that is not very short nor very long. While very short names make no sense, long names cause spelling confusion, thus losing the potential audiences.
-Choose a classification that best represents your industry. For example, there is no sense in choosing a .per.jo to represent your business simply because they are cheaper than .jo or .com.jo.