This question cannot be answered in short. It is necessary to study each case taking into account its features.
An important aspect is that trademark registration can be valid forever (renewing every 10 years), while an industrial design is only 25 years old.
In addition, a trademark individualizes goods/services, and an industrial design prevents copying where other marks can be used. In addition, considering the supply of goods to the Russian distribution network, the distributor will require a trademark registration certificate.