The Saudi Trademarks Law is silent in respect of how the use of a trademark should be carried out. In practice, this will depend on whether the trademark is associated with goods or services. For trademarks in association with goods, they must appear on the goods themselves, or on the packaging, tags, or other forms of labels applied to the goods, at the time of sale of the goods in the normal course of trade; the advertisement of the goods is insufficient to constitute use of such trademarks. For trademarks in association with services, they are deemed to be used if they are used or displayed in the performance or the advertising of the services.