New gTLD Economic Study Phase II Report Released

06 Dec 2010

MARINA DEL TEY, CA - Following on from the previously published Economic Framework for the Analysis of the Expansion of Generic Top-Level Domain Names (http://www.icann.org/en/topics/new-gtlds/economic-analysis-of-new-gtlds-16jun10-en.pdf) (June 2010), Phase II of this independent economic analysis has now been completed, according to the Internet Corporation for Assigned Names and Numbers (ICANN).

See Economic Considerations in the Expansion of Generic Top-Level Domain Names, Phase II Report: Case Studies (Phase II Report) (http://www.icann.org/en/topics/new-gtlds/phase-two-economic-considerations-03dec10-en.pdf).

In this Phase II Report, Greg Rosston from Stanford University and Michael Katz from the University of California Berkeley, with the cooperation of Compass Lexecon and its Theresa Sullivan, provide an analysis including a taxonomy of gTLD types, potential benefits of new gTLDs, potential costs of new gTLDs, results from empirical research on the domain names associated with top international brands, and a high-level summary of the empirical findings of their overall analysis.

All other economic studies performed in preparation for the New gtLD Program can be found on http://www.icann.org/en/topics/new-gtlds/related-en.htm under the heading, "TLD Demand and Economic Analysis."



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